The Official Guide to Effective Selling.

The Official Guide to Effective Salesmanship

A great salesman apparently can sell refrigerators in Greenland and shoes to bigfoot.

I recently completed a short refresher training on selling. It was interactive. Participants are accomplished salespersons and contributed their ideas and opinions.

Here's a quick recap of some key positions that surfaced:

1. Know exactly what your product is about and can do. This means an intimate knowledge of your product's or service's USP. (Unique selling point).
   
   Humming and hawing and having to refer to someone else while the customer glances impatiently at her watch is one way to torpedo a sale. In online selling terms, write clearly, concisely and stick to important details. People these days are getting more and more impatient and expect instant answers. Dramatization and convoluted twists and turns are best left to Hollywood.
   
   
2. Be able to convincingly explain why people need and want your product. There are only two reasons people buy:
   
   • To solve a problem
   • To satisfy a want
     
   If you know of any other reason (other than a acquisition compulsion), do share your knowledge in the comments section.
   
   Focus on how your product will solve a problem, and only after that explain how it's features will achieve this. Highlight the difference about your product and what you have to offer.
   
   
3. Know your competition intimately
   
   Few have the luxury of being the one and only provider of a service or product. If you're not one of the few, you will have competition. To ace your competition you need to convince your prospects about the superiority of your product over the alternatives available. Or the superiority of your service. Find out what your competition doesn't do, and include that in your product or service features.
   
   
4. Be reliable, responsible, and ethical. OK, this doesn't need explanation, does it?
   
   

The Solution To Scattered Information Overload

Hello there fellow netrepreneurs,

One of the major problems I face in how to deal with needed information. Not only is information scattered all over the place, but it is usually missing some vital element. I then have to go to different sources, extract what I need and then stitch them together. It usually turns out to be a time-guzzling and laborious task.

I recently discovered a site that features a wide range of trade publications that I can subscribe to...and subscriptions are free for qualified individuals or organizations to boot. If you're interested, here are brief details:

Trade Pub began in 1994 by offering subscription services to B2B magazine publishers.

Today however, the company goes way beyond just magazines. It has built a bank of sophisticated content for professionals in over 33 different industries.

Browse through their extensive list of free Business, Computer, Engineering and Trade magazines, white papers, downloads and podcasts to find the titles that best match your skills and interests;

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The fastest path to online success and wealth?

I usually check my emails at night and have different acounts for different purposes - personal, business, registrations and memberships, ezine submissions. This helps keep me organized and methodical...to some extent at least.

Occasionally, I do find some real odd and phantasmagoric messages that give my imagination and creative synapses a good workout. For example, here's what I got after following a link earlier tonight. {If any of you are interested in adopting this business plan, let me know and I'll go ferret out the details for you. Personally, if this isn't some new-fangled teaser, or a twist of 'The Rich Jerk,' I'll pass on this offer.}

Quote.......

"The Best Home-based Business Opportunity is Selling Home-based Business Opportunities!

The simple truth is that one of the easiest and quickest ways to make a fortune online is by selling a get-rich-quick scheme or home-based business opportunity. David makes it easy, and actually demonstrates exactly how you can set up your very own profit-puling site in just a few hours!

Video contains the EXCLUSIVE and TOP SECRET confessions of a criminal genius revealing extraordinary tactics for making easy money.

Here is just a small sample of some of the incredible information found on this video:

• How to legally steal successful web sites and products and make them your own (have “your own” moneymaking site up in minutes and avoid any copyright issues by following David’s three critical modification rules!)

• How to make hundreds a day selling get-rich-quick schemes to greedy people looking to make a fast buck. David’s simple three-step action plan allows anyone to make tons of cash exploiting peoples greed!

• How to remain completely anonymous online—Think hiding your WHOIS information is enough? Think again!

• Never pay for software or another e-book again—Learn step-by-step how to legally steal virtually anyone’s product right from their website!

• Find the right payment processor and protect your money from nervous processors who will hold your cash hostage at the first sign of trouble. You can forget about Pay Pal with the stuff you'll be selling!

• Instantly abolish chargebacks with these insider secrets—You don't have to just accept chargebacks learn how to fight back and keep your money!

• And much more..." ... unquote.
  

There you have it. A legally dishonest [oxymoron huh!] way of scamming people, stealing other people's properties, tap-dancing your way out of fulfilling your commitments and exploiting naive internet newbies, and their unrealistic expectations of internet businesses or home-based businesses.

Neat and daringly novel marketing approach, or is this David a real chiseler?

Viral Marketing Magic

Every so often I read about some fantastic program that uses viral replication to promote. The most common is viral marketing.

I love magic and illusions so when I read I could get a list of 1,953,125 people just by signing up 5 people {-- a measly 5 people who wouldn't need any persuasion to see the fantastic potential} who would do the same up to 10 levels deep, I was fascinated.

Imagine -- you sign up 5 people who each sign up only another 5 up to just 10 levels and you have almost 2,000,000 people to market to. What magic.

Now, for each of the 5 people in every one of the 10 levels to also get 1,953,125 people on their list, they would each need to find a different group of five people to sign up.

If only 200 people join this viral marketing program, and achieved their 10 levels, they would have signed up every living soul in the whole USA and then some.

By the time 550 people perform this same magic, every man, woman and child from every nook and cranny of planet earth would be part of the marketing network.

And they'll all become multi-millionaires selling to each other.

So don't wast time folks. Go sign up those five people and build your fortune.

For me, I'll try my chances with the Lotto instead.

Magic -- or illusion. What do you think?

Beware the sham pledges and magic goose.

G'day folks,

It seems to me that 90 % of internet businesses models are on selling people arcane secrets on how to run an internet business. So who's actually running a real steady, solid business?

There are no secrets, no codes just cracked, no never-before-revealed kabalas. To run an internet business, you need customers -- not just traffic -- but customers.

To get website traffic and customers, Internet marketing is crucial. You need some kind of market to pitch your offers to. Without Internet marketing, it is next to impossible to survive in the highly competitive Internet business arena.

For the past few months I've seen a roll down of unbelievable offers on what seems to be very innovative Internet businesses, with drop-outs making $98,342.97 in 40 days. I don't know about you but honestly I'm getting really tuckered out from reading about the same old 'never released secret codes,' or other internet businesses that are going to 'take the world by storm'.

Talk about over-worn cliches and big yawns.

So what's the truth? If you're interested, please read more here.

Do share your own experience and suggestions.